Resources

The future of fundraising is here

welcome

Welcome to the We Make A Difference fundraising program, brought to you by Community Benefits. This page will give you information, guidance and support to maximise the benefits for your organisation.

about us

Let us explain the connection between the We Make A Difference fundraising and Community Benefits. We Make a Difference ("WMAD") (ACN: 626 022 624) provides loyalty programs and related services. Community Benefits (ACN: 660 664 031) is authorised to market and sell WMAD's loyalty programs to customers in accordance with an Affiliate Agreement. Community Benefits is your day-to-day contact - think of us as your Account Manager.

how does this work?

  • WMAD is a customer loyalty platform. The WMAD app provides access to: - over 200 major brand gift cards;
  • - exclusive travel and leisure discounts;
  • - cashback offers;
  • - discounted restaurant offers;
  • - unique offers from local businesses. Every time your donors, members, supporters and volunteers purchase a gift card through their WMAD membership, they receive a discount, and a portion of that purchase is donated to your organisation and paid out every three months.

  • How much your organisation receives in donations is directly related to the spending habits of your donors, members, supporters and volunteers. That is why it is important to promote the benefits of the WMAD fundraising program. The more people who you sign up, and the more they spend, the more that is donated to your organisation.

download the WMAD app

Download the WMAD app now!

registering your organisation

Get started by registering your organisation. Because the WMAD fundraising program deals with money, there are certain compliance obligations we must follow before we can register your organisation and get you up and running. These are set out below: If you are a Charity...We need the following: - a copy of your constitution; - a copy of your Australian Charities and Not-for-profits Commission (ACNC) registration; - a copy of identification (e.g. a driver's licence) for your nominated contact person; and - proof that you have a bank account in the name of the charity (e.g. a bank statement). If you are a Community Group... We need the following: - a copy of your constitution; - a copy of identification (e.g. a driver's licence) for your nominated contact person; and - proof that you have a bank account in the name of the charity (e.g. a bank statement). If you are a School P&C or P&F Association... We need the following:- a copy of your constitution;- a copy of identification (e.g. a driver's licence) for your nominated contact person; and- proof that you have a bank account in the name of the charity (e.g. a bank statement). If you are a Sporting Club or Association...We need the following: - a copy of your constitution; - a copy of identification (e.g. a driver's licence) for your nominated contact person; and - proof that you have a bank account in the name of the charity (e.g. a bank statement). Plus, we need some additional basic information...The onboarding process also requires you to provide the following basic information about your organisation: - Why your organisation registered; - What your organisation wants to achieve; - How many donors, members, supporters, volunteers your organisation has. Once Your Organisation is Registered...We will get in touch and walk you through how you promote to your donors, members, supporters and volunteers.

Start Recruiting!

  • Once your registration has been approved, you are ready to start promoting the WMAD fundraising program to your donors, members, supporters and volunteers.

  • Use the marketing assets we provide to promote the WMAD fundraising program. Send out e-mails, promote on your social media pages, put information in newsletters - anything you can think of. Let people know about the discounts, savings, local offers and fundraising power of WMAD.
  • Step 1 - Sign Up Your Donors, Members, Supporters and Volunteers Get your donors, members, supporters and volunteers to sign up on the relevant WMAD website - see below.

  • Charities
  • Coming soon...
  • Community Groups
  • Coming soon...
  • Coming soon...

  • Make sure that your donors, members, supporters and volunteers select your organisation when they sign up, otherwise you won't receive donations from their purchases. By selecting your organisation, your organisation will receive a notification from WMAD which will ask you to verify that the person is, in fact, part of your organisation.
  • When your donors, members, supporters and volunteers sign up for a WMAD membership, they will receive a free Standard membership with access to cashback offers only. Once you verify the person as part of your organisation, the person will be upgraded to a free Platinum membership and any purchases through the WMAD app will generate a donation for your organisation.

  • Step 2 - Get Your Donors, Members, Supporters and Volunteers to Download the WMAD App and Login
  • The WMAD app can be downloaded from the Apple Store or Google Play,

  • When your donors, members, supporters and volunteers login to the WMAD app, they can only access cashback offers. Remember, once you verify the person as part of your organisation, the person will be upgraded to a free Platinum membership and any purchases through the WMAD app will generate a donation for your organisation.

  • Step 3 - Verify Your Members
  • Once your donors, members, supporters and volunteers sign up, your organisation will need to verify that the person is part of your organisation. Once verified, the person will be upgraded to a free Platinum membership and any purchases through the WMAD app will generate a donation for your organisation.

what do i need to do?

Promote, promote, promote. Remember, the more people who you sign up, and the more they spend, the more that is donated to your organisation. The biggest challenge is changing people's habits from paying by cash or card to paying by gift cards purchased through their WMAD membership. That is why is it important to promote the discounts, savings, local offers and fundraising power of their WMAD membership. Everything you need to promote is at your fingertips on this page. E-mail Marketing MaterialsSend out weekly, seasonal and occasional e-mail campaigns that give your donors, members, supporters and volunteers the best offers at the right time.
Social Media AssetsBuild awareness of the discounts available to your donors, members, supporters and volunteers on your own social media pages with ready-to-go social media graphics that we provide. Show Your Achievements Promote what the donations have achieved for your organisation. Let your donors, members, supporters and volunteers know what you have achieved because of their support and loyalty.

promotional assets

The range of promotional assets provided below can be used to promote the WMAD fundraising program to your donors, members, supporters and volunteers. We will provide a range of promotional assets for year-round promotion - just download the relevant asset and use accordingly. Some promotional assets are in PowerPoint format so you can add contact details, a QR code, or other information. Once you have added the desired information, save the file in the format that suits you and use as appropriate. Note: Some browsers may have issues downloading these assets. As an alternate option, right-click on the asset and select Open link in new tab. The asset will open in a new tab and can be downloaded there. Alternatively, contact us using the form below and we will e-mail the assets to you.

hints and tips

promote events during the year

  • There are a number of different events throughout the year that you can use to promote the WMAD fundraising program to your donors, members, supporters and volunteers.
Month
Event
January
  • Back to school
  • Chinese New Year
February
  • Waitangi Day
  • Valentine's Day
March
  • International Women's Day
  • Harmony Day
April
  • Easter
  • School holidays
May
  • Mother's Day
  • Australian Fashion Week
June
  • End of financial year
July
  • Winter sales
  • Christmas in July
August
  • International Beer Day
September
  • Father's Day
October
  • Halloween
November
  • Black Friday
December
  • Cyber Monday
  • Green Monday
  • Christmas
The above list is not exhaustive, but is intended to provide examples of events throughout the year where promotions can be run.

Other significant dates, events & occasions

There are other dates, events and occasions that occur during the year where the WMAD fundraising program can be promoted to your donors, members, supporters and volunteers. Some of these dates, events and occasions occur on a regular schedule and an e-mail campaign can be used to remind your your donors, members, supporters and volunteers to purchase their gift cards - for example, on pay days or leading into a weekend when most people do their weekly shopping. You can use a generic e-mail campaign to promote the WMAD fundraising program for other dates, events and occasions. There is a gift card or online shop for every date, event and occasion.
  • Anniversaries
  • Birthdays
  • Engagements
  • Graduations
  • Holidays
  • Match or game days
  • Newborns
  • New jobs or promotions
  • Pay days
  • Public holidays
  • Retirements
  • School holidays
  • Staff rewards
  • Weddings
  • Weekends

social media accounts

Community Benefits has accounts on Facebook, Instagram and TikTok. Drop by, follow and like our accounts. We will post content from time to time, but we want to hear from you. Tell us how the WMAD fundraising program has helped your organisation. Use our social media accounts to share your story and get inspiration from other organisations who are also part of the WMAD fundraising program.

youtube

A range of YouTube videos, including testimonials, can be found on the WMAD YouTube channel.

Feedback or suggestions

We Make a Difference ("WMAD") (ACN: 626 022 624) provides loyalty programs and related services. Community Benefits (ACN: 660 664 031) is authorised to market and sell WMAD's loyalty programs to customers in accordance with an Affiliate Agreement.